Unlike medical treatment, which is about eliminating disease, or prevention, which seeks to avoid the causes of disease, wellness is aimed at optimising health.
That means inducing people - who might have no complaints whatsoever - to strive to be as healthy as they can be. In other words, we seek to encourage core values centred on health rather than the mere absence of disease. We want people to value their health for its own sake; we want people to want to exercise and eat a proper diet.
Values reflect knowledge, attitudes, practice, and vice versa. So we strive for improved consumer information, education and participation with a view to changing values.
Central to our vision, is a client who knows what is good for him or her. In health, as in all other areas of life, the individual who makes the most progress is
the individual who knows what he or she wants and how to get it. A progressive society, in turn, is one in which such an individual can fulfil his or her needs.